Innovation
Our Consumer Focus
Of the many factors driving innovation at ScottsMiracle-Gro, none is more important than the consumer. Innovation begins with our thorough understanding of consumers' emerging interests, their lawn care and gardening habits and, most importantly, unmet needs.
What follows is a robust development process that ensures we're matching those needs with innovative and effective products that enrich the lawn and garden experience and strengthen our relationship with consumers.
Our commitment to innovate with the consumer in mind is demonstrated through the many ways we tailor our industry-leading products to make lawn and garden care easier and more enjoyable.
This comes through a focus on efficacy, ease-of-use, safety, packaging and storage. We have demonstrated this through innovative formula developments and advanced applicator technology, both of which have led to a full portfolio of ready-to-use control products that eliminate measuring and mixing and Pull 'N Spray® applicators that make even large jobs easy. These combine to bring greater convenience to consumers and enhance application accuracy.