Product development at ScottsMiracle-Gro strongly reflects the Company's environmental stewardship approach. Our history is filled with examples, where our consumer-led innovation results in category-leading success. The following are just a few of ScottsMiracle-Gro's advanced innovations that have introduced consumer and environmental benefits, driven our business higher and advanced their respective categories.
An innovative pump design brings market-leading continuous-spray performance in a ready-to-use product, with the 2008 debut of Roundup® Ready-to-Use Pump 'N Go. A few pumps of the handle, mounted in the center/top of the product, provides up to five minutes of continuous spray from an extendable wand applicator, allowing consumers greater accuracy, convenience and ease of application.
Industry-first EdgeGuard technology ensures that consumers apply fertilizer products with improved accuracy and flow, keeping the fertilizer on the lawn and blocking dispersion to unwanted areas.
The most successful new-product launch in Company history, LiquaFeed's patented feeder and ready-to-use refill bottle system takes consumer guesswork out of feeding, which means no mixing, measuring or mess.
Already enriched with Miracle-Gro® Plant Food, the addition of AquaCoir® natural fiber technology has brought an entirely new level to consumer convenience. It takes the guesswork out of watering by enabling the potting soil to absorb excess water — 33 percent more than ordinary soils — and releases it gradually as the plant needs it.
The first branded, colored mulch launched in North America, Nature Scapes® clearly illustrates how innovation can transform a commodity into a market-leading, value-added product. Using exclusive Colorguard® formula, consumers are guaranteed year-long color for lasting beauty in landscape beds and outdoor living areas.
